o.b.
o.b.® is a leading women’s health brand in Germany. The name o.b. stands for “ohne binde” meaning without napkins in German. The brand was developed by gynecologist Dr. Judith Esser who sought a smarter tampon—her fruitful searching led her to do it herself. To this day, the brand works with gynecologists and R&D partners to create safe, highest quality, & effective protection for women.
WHAT WE DID
Packaging Refresh, Packaging Guidelines for regional rollouts, Gynecologist Recommended Icon, & a sustainability icon system for Johnson & Johnson©
HOW WE DID IT
We elevated the brand aesthetic while maintaining existing design equities by infusing more dynamic and fun graphic elements. In addition to the packaging refresh, we were asked to develop a new gynecologist tested logo and icons to communicate new sustainability standards across touchpoints.
Creative Team
Creative Director: Paul Owen
Design Director: Jennifer Dahl
Design Lead: Melinda Brechbuehler
Senior Designer: Alyssa Lagattuta
Packaging Production: Oddesius Perry