Art Director | Brand Designer
Connecting people with brands they love and making a better world through purpose, joy, and compassion.
With over 11 years of experience in design and team leadership, I specialize in brand building, visual storytelling, and integrating consumer insights to drive innovative design strategies. I am an advocate for design’s role in business growth, fostering a dynamic and collaborative environment where creativity thrives and serves cross-functional partnerships. I bring a sharp eye for detail, crafting high-impact work that elevates brand visibility and the consumer experience. Recent achievements include launching Aveeno Kids and overhauling Listerine.com, which enhanced brand narratives and aligned with strategic growth objectives.
Previously, I was the Segment Design Lead for the $5B Global Essential Heath business at Kenvue, building iconic global brands; including LISTERINE®, Johnson’s Baby®, Aveeno Baby®, Neutrogena®, BAND-AID®, o.b.®, Stayfree®, and Carefree®.
Outside of work I have ongoing projects in renovating my home from 1846— from building mood boards and color schemes to painting, sewing curtains, and project managing a construction team.
Art Direction:
Develop the 360° visual identity and photo direction across all touchpoints. High standards for quality execution, aesthetics, and brand storytelling.
Visual Identity:
Establish brand distinctiveness. Create brand guidelines with clear, easy-to-scale visual systems. Ensure strong execution and consistency across channels.
Packaging & Innovation:
Drive innovation, leveraging rich consumer insights. Obsessing over the details to deliver deliberate and meaningful human-centered experiences.