– art direction
– design strategy
– packaging design
– brand guidelines
— Global solutions
Currently: Design Lead at J&J Design in Chelsea/NYC
Swiss bred. Venezuelan born. NJ/NY raised.
Just a global citizen working on global brand impact with a sense of tremendous responsibility in doing so.
Delivering visual solutions with a strategic purpose for the consumer is what I do. I have an MFA in Graphic Design and a BA in Psychology. The combination of creative thinking, constant questioning, and intuition drives my approach to design. Whether it is introducing ob tampons to women in rural India or communicating a healthy skin regimen to millennials using Neutrogena, the user is at the center of my design process.
I have been involved in designing icon systems, global brand packaging solutions, & brand guidelines. Additionally, I have rolled out design intents in different regions, been artwork approver for global packaging rollouts, created color matching standards and guidelines for suppliers, been on press for print production, and art directed on photo shoots. I have also been part of defining best practice processes, on-boarding new employees, and an active member of the Johnson & Johnson Women’s Leadership & Inclusivity Chapter.