– art direction
– design strategy
– packaging design
– brand guidelines
— Global solutions
Currently: Design Lead at J&J Design in Chelsea/NYC
Swiss heritage. Venezuelan born. NJ/NY raised.
A world citizen working on global brand impact with a sense of tremendous responsibility in doing so.
Whether it is introducing Stayfree tampons to women in rural India or communicating a healthy skin regimen to millennials using Neutrogena, the user is at the center of my design process. I have travelled locally and to Chicago, France, South Korea, and China on supplier visits. My strengths lie in the big picture solutions, but I love fine-tuning the smallest of pixels.
I have an MFA in Graphic Design and a BA in Psychology. I have 7+ years of experience in graphic design. In 5 years at J&J Design I rolled out 7 global brand refreshes in Women’s Health and Beauty Franchises. Designed 20+ regional projects for Neutrogena, Aveeno, BAND-AID, Listerine, Clean & Clear, Splenda, RoC, and Rogaine. And worked on 3 Limited Edition packages.
Currently in 2019 I am managing the Aveeno Baby, Stayfree, and o.b. global redesigns. Overseeing 3 designers and collaborating with 30+ cross-funtional partners including R&D, Packaging Engineering, Marketing, and Global Project Managers.