NEOSTRATA meaning "new layers" is a brand that believes in the power of skin regeneration to help people get visible results. The brand is deeply rooted in a heritage that started with 2 pioneers in science who discovered the effects of alpha hydroxy acids on skin in 1974. The innovative foundation of the brand set in motion a reputation for discovery and patenting technologies such as Glycolic Acid. The brand redesign launched in Canada in October 2018 and will continue to rollout globally.
Photographer, Christopher Baker
Stylist, Lisa Lee
Creative Director, Paul Owen
Design Director, Jennifer Dahl
Design Lead, Melinda Brechbuehler
Branding, Logo Design, Global Templates & Design Intents, Brand Guidelines, Custom Pattern, Photography Art Direction
On behalf of Johnson & Johnson Design
Creative Director, Paul Owen
Design Director, Jennifer Dahl
Design Lead, Melinda Brechbuehler
Designer, Alyssa Lagattuta
The Carefree global franchise team came to us with an idea of an on-the-go format to offer within the existing Carefree pantyliner portfolio. This would also be a new format to the industry, which made us excited to share it with our consumers in a story across different touchpoints and even across all panels of the package.
The Neutrogena global franchise team came to us with an idea for a sub-brand targeting millenials. We did a lot of market research to understand the smaller, niche brands that have dominated the “instagramable” space for young consumers who care about the brand’s relevance to today’s world. I am showing three concept directions that I created for the pitch of “Nth Degree.”
Creative Director, Paul Owen
Design Director, Jennifer Dahl
Design Lead, Melinda Brechbuehler
Design Lead, Lex Evan
Senior Designer, Nick Smith
Design Strategy, Branding, Logo Design, Packaging Concepts
Carefree pantyliners, Stayfree pads, and o.b. tampons on behalf of Johnson & Johnson Design
Creative Director, Paul Owen
Design Director, Jennifer Dahl
Design Lead, Melinda Brechbuehler
Branding, Logo Design, Global Templates & Design Intents, Brand Guidelines, Custom Illustration or Illustration Direction
Global Redesigns 2016
Kerry Washington
Final Design on Neutrogena.com
Creative Director, Tim O’Toole
Design Director, Jennifer Dahl
Senior Designer, Melinda Brechbuehler
Current water block BAND-AID
Creative Director, Tim O’Toole
Design Director, Neil Sadler
Senior Designer, Melinda Brechbuehler
Retail Designers, Steven Hecht & Colin Martin
Global Templates & Design Intents, Photography Art Direction, Photo Editing
I worked for the Ecommerce website Rue La La, 2012-2013
MFA Boston University 2012
