Packaging & New Product Innovations

Discover • Define • Develop • Deliver

Discover: The Problem
Diving deep into consumer’s needs, developing true insights

Discover: Design Research
Understanding the category prototype & key category cues

Define: Existing Brand Distinctive Assets
Attributes that contribute to the Mental Availability of the brand

Define: Explore Territories
Develop the visual & verbal brand language

Develop: Concept Development
Often presented on a spectrum from close-in to far-out
or based on other criteria of success levers

Develop: Co-Create with Consumers; Iterate
Qualitative & Quantitative Testing; Methodology Development

Deliver:
Comps, Print Trials, Design Intents, Templates, Guidelines & Toolkits