BAND-AID

Flexible Fabric Tie-Dye, Acne Blemish Patches, Olivia Rodrigo Partnership, Pro Heal, Water Block

Primary & Secondary Packaging • Printing Techniques • Icon Systems • Brand Architecture

Johnson’s Kids

Halo the Iconic Johnson’s Brand but Appeal to Kids

Led design strategy and concept development for Johnson’s Kids packaging relaunch (not final). Oversaw character development, illustrations, and overall concept directions.

Carefree

Designed for Everyday
A concept that addresses the misconception that Carefree® Pantyliners are meant as a light menstruation solution vs. a daily freshness product to be part of your everyday routine. In collaboration with R&D and Industrial Design, we developed an entirely new round wrapper. Easy to take in your purse, share with friends, and keep amongst your essential daily rituals.

Product & Packaging Concept • Color Strategy

Neutrogena

Cellular Boost
A contemporary and fresh take on Anti-aging aligned to category trends and cultural context. Neutrogena’s entry into this segment. Appealing to the Confident Ager in Western Europe. Design had to compliment the Light Therapy Mask to maximize cross-purchase opportunity in combination of both products.

Packaging Development • Premium Printing Techniques

Progaine 

Holistic to Rogaine, but make it stand out—
This concept was for a unisex shampoo and conditioner offering by an adjacent brand to the parent equity of Rogaine. Disruptive, yet ownable to the existing equity.

Packaging Concept • Visual Territories • Color Strategy