AVEENO BABY
Aveeno® is a brand that believe in high standards of care to nurture those with sensitive skin. In a category driven by what’s good for baby, Aveeno® Baby uses highest quality ingredients and a process that balances science and nature to nourish baby’s sensitive skin. It is proud to be recommended by pediatricians and dermatologists.
WHAT WE DID
Brand refresh, packaging design, portfolio strategy and simplification, develop design intent files, oversee print production, component color matching, icon development, brand guidelines, social media guidelines, photography guidelines for Johnson & Johnson©
HOW WE DID IT
The brand refresh brings to the forefront Aveeno Baby as a category leader for sensitive baby skin.
We redesigned a beloved brand to appeal to the emerging millennial and premium moms. Maintaining the historic integrity of Aveeno® Baby, we elevated the brand’s ingredient story and brought the science and expertise to the forefront.
In advance of the relaunch, we updated the PDP with strategic content for a smooth transition to the new visual brand language.
Creative Team
Creative Director: Paul Owen
Design Manager: Cassandra Cogbill
Design Lead: Melinda Brechbuehler
Designer: Anna Callaway
Solutions: Pablo Ulpiano
Packaging Production: Jeff Roth, Michael Scelza, Gery Garcia