Art Direction & Brand Design
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LISTERINE® Concentrate

LISTERINE® Concentrate

A NEW and more sustainable way to experience the benefits of LISTERINE® Cool Mint Zero that you already know and love!

Creative Team
Creative Director: Paul Owen
Design Managers: Cassandra Cogbill, Melinda Brechbuehler
Designers: Becka Redante, Allison Insel
Videographer: Ross Evison
Insights/Strategy & Copywriting: Danilo Romeiro
Project Management: Corbin Cones, Jessika Ferrer
Solutions: Pablo Ulpiano
Packaging Production: Mark Collier, Brian Steinberger