LISTERINE
LISTERINE® was created as a surgical antiseptic in 1879 and named after Dr. Lister, the first surgeon to pave the way of using antiseptics to sterilize the surgical room in 1865. Beginning in 1895 and today, we know LISTERINE® as a mouthwash brand recommended by dentists. It was the first brand to create the category and remains committed to helping everyone with healthy mouths.
SOCIAL CONTENT
As the internal design team, we have created visual and communication guidelines for LISTERINE®. Thus, we felt passionately about owning the organic social content creation to expand the brand’s look & feel on social media. This process has allowed our team to work more efficiency and strategically with our brand partners in marketing while organically growing our followers by over 60% since early 2020.
CONTENT STRATEGY • CONTENT DEVELOPMENT • VIDEO PRODUCTION • PHOTO DIRECTION • COPYWRITING • CALENDAR MANAGEMENT • ILLUSTRATIONS • ANIMATIONS
Creative Team
Creative Director: Paul Owen
Design Managers: Cassandra Cogbill, Melinda Brechbuehler
Designers: Allison Insel, Alexa Sparacio, & Becka Redante
Content Strategist: Danilo Romeiro
Copywriter: Danilo Romeiro
Project Management: Corbin Cones, Jessika Ferrer