NEOSTRATA Brand Refresh
Art Direction • Photography Guidelines • Brand Guidelines • Talent Selection • Logo Redesign • Packaging • Portfolio Architecture • Retail Environment Direction • Event Design Guidance
A Rich New Brand Narrative
The name, NEOSTRATA® means “new layers” and this inspired the modernized rebrand and visual language. Peeling back the layers to reveal and respect the brand’s rich story of high-performance formulations and belief in skin regeneration.
The updated logo mimics the shape of a molecule with the E “binding” to the “O” and the pattern on the secondary packaging represents skin regeneration.
With two chemist founders, the brand is grounded in science and innovation, so the photography unveils a behind-the-scenes look of a lab. Drawing on poetic compositions that truly merge science with beauty to differentiate in the clinical Dermacosmetic landscape.
Creative Strategy
Territory Exploration
Early Concept Development
Final Concept
Brand Guidelines
Brand Photography
Brand Photography
Enhanced the NEOSTRATA® visual identity through custom product and talent photography. Hands-on in creating the photography direction, selecting the photographer and talent, on-set art direction, and overseeing post-production.
Visual Merchandising
Brand Execution
Creative Team
Creative Director: Paul Owen
Design Director: Jennifer Dahl
Design Lead: Lex Evan
Senior Designer: Melinda Brechbuehler
Product Photography: Christopher Baker
Product Shoot Stylist: Lisa Lee
Model Photoshoot & Video: With Projects, Inc.