NEOSTRATA
Our team strove to contextualize the brand in a modern world while maintaining a deep connection to the brand’s heritage.
NEOSTRATA® pioneered anti-aging science with the discovery of alpha hydroxy acids by the founders in 1974. This foundation of innovation set the brand in motion for patenting technologies such as polyhydroxy acids for sensitive skin and NeoGlucosamine® for hyperpigmentation.
WHAT WE DID
Brand Positioning, Logo Redesign, Packaging Refresh, Merchandising, Brand Book, & Art Direction for Johnson & Johnson©
HOW WE DID IT
A brand expression and experience that respects the rich history and high-performance formulations, but adds a new dimension that does a more effective job of enriching the brand with a personality that differentiates in the sea of sterile derma cosmetics.
Creative Team
Creative Director: Paul Owen
Design Director: Jennifer Dahl
Design Lead: Lex Evan
Senior Designer: Melinda Brechbuehler
Photographer: Christopher Baker
Stylist: Lisa Lee