THE CHALLENGE
For the launch of this new Neutrogena® Cellular Boost platform, we were tasked with developing an anti-aging line to feel appropriate for the premium price-point and to differentiate from the existing Neutrogena® portfolio. We were challenged with communicating the advanced technology of the formulation and bringing to the forefront key ingredients such as Hexinol, Retinol, and Vitamin C.
Creative Team
Creative Director: Paul Owen
Design Director: Jennifer Dahl
Design Manager: Karen Lew
Senior Designer: Melinda Brechbuehler