– art direction
– design strategy
– packaging design
– brand guidelines
— Global solutions
Currently: Design Lead at J&J Design in Chelsea/NYC
Solving problems by raising the right questions.
I create visual solutions that deliver on a purpose for the consumer. I hold an MFA in Graphic Design and a BA in Psychology. It is the combination of creativity, constant questioning, and an intrinsic love for people that drives my approach to design thinking. Whether it is introducing ob tampons to women in rural India or communicating a healthy skin regimen to millennials using Neutrogena, the user experience is at the center of my design process.
I have been involved in designing icon systems, global brand packaging solutions, global brand guidelines, rolling out design intents in different regions, artwork approval processes, print production processes, color matching, and photo shoot art direction.