Collaborated with Listerine’s social team to develop strategic brand content, organically growing followers by over 40% in the first 8 months.

Boosted Listerine’s relevance and engagement across organic channels with science-led storytelling and culturally relevant content. Protected brand equity through consistent digital and packaging design. Built and led an in-house design team, producing impactful imagery and animations on lean budgets while managing agencies for larger campaigns. Drove strategy, content planning, and legal reviews to keep execution on track.

Concept Development, E2E Management, Brand Strategy, Content Strategy, Illustration, Motion Graphics, Art Direction, Cross-Functional Collaboration