NEW PRODUCT INNOVATION
Swish. Refill.
Repeat.
Developed Listerine Concentrates, a system aimed to reduce plastic waste and transportation emissions.
Led packaging development and art direction of a digital marketing campaign, increasing brand visibility and consumer engagement across web, ecommerce, and social. Created a visual style that evolved the Listerine brand, while communicating the same benefits that consumers know and love.
Packaging Design, New Product Innovation, Brand Identity System, Digital Content, Ecommerce Strategy, Cross-Functional Collaboration
Hero Video
The objective was to translate the added benefits of convenience, value, space savings, and increased sustainability through branded content across channels.
Instagram Reels & TikTok
Metrics
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1 longform video • 2 social videos • 3 Amazon conversion videos • 20+ social images
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60% less plastic than standard 500ml bottle • 30% reduction of greenhouse gas & fossil fuels in making & shipping • 100% recyclable & reusable
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16% increase in NTS from ecommerce (concentrates offering + holistic revamp of LIS digital ecosystem)
Listerine.com & Ecommerce
