Delivered emotional value to treat wounds. Developed a brand and visual strategy to launch decorative unlicensed flexible fabric bandages to appeal to a larger audience of school-aged kids, teens, and adults as a +1 basket build for families.

The Band-Aid team was challenged because their licensed character designs tend to attract young kids vs tweens and Welly’s has been dominating the unlicensed space in the category.

Concept Development, Packaging Design, Print Trials, CGI Oversight