Inspired by Listerine’s ability to kill millions of germs in 30 seconds, we reframed mouthwash as the ‘magic of accomplishing a million things.’

To overcome skepticism from light and non-users, we created videos that visualize a whole-mouth clean—making the science personal and relatable. Each storyline shows what you can achieve in 30 seconds, reinforcing Listerine’s benefits through seeing and believing. Supporting social assets extended the campaign with an educational, science-led series.

Concept Development, Storyboarding, Art Direction, CGI Oversight, Brand Strategy, Cross-Functional Collaboration