Neutrogena® Bright Boost, new product launch

OPPORTUNITY: To bring the Bright Boost product line to life, we developed a custom coral color palette that compliments the current Neutrogena Hydro Boost platform. We created global consistency for the Bright Boost launch in NA, EMEA, and LATAM. We color matched over 30 unique components, across 6 suppliers, on three continents.

Neutrogena® Bright Boost Resurfacing Micro Polish was named a winner in the 2019 Shape Beauty Awards and featured in the “Top Products for your Face” category. Neutrogena® Bright Boost Moisturizer SPF 30 was crowned a winner in the 2019 O, The Oprah Magazine’s Fall Beauty O-Wards and was featured in the ‘Top Products for Your Facial Regimen’ category for combination of dry & oily skin.

Creative Director, Paul Owen
Design Director, Jennifer Dahl
Design Manager, Karen Lew
Design Lead, Melinda Brechbuehler
Design Lead, Nick Smith
Designers: Manuela Roncon, Mary Lee, Stephanie Massine